Prompt 1:
I’m [insert job title and who you do it for] I want to build a personal brand on social media to grow authority and become a go-to expert in my niche. Ask me 3 strategic questions:
one about what I offer, one about what I’m great at, and one about where my deep knowledge lies
so I can clarify my unique value proposition, messaging, uncover my differentiator and what content pillars I can build authority around know the foundations for educational, trust-building, storytelling and reach content.
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Next:
Pop in your answers before you move on.
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Prompt 2:
Based on my answers, do the following:
Who is my target audience.
What are their pain points, what they’re looking for
What keeps them up at night, what are their dreams
How I can help them with what I know
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Prompt 3:
Now act as a social media strategist. Based on my positioning, audience pain points, dreams, and what I offer, help me build a personal brand content strategy.
Do the following:
Define 3–5 clear content pillars with subtopics tied to my audience’s needs.